Peter pan peanut butter
Rebrand

Student Work

The oldest peanut butter snack has fallen from glory since it started. From number one to three. Snacking means never growing up, so we've taken it upon ourselves to remind people of that through new packaging and message.

Rebrand

This playful brand needed to be reminded of its roots, so we gave it a new story.

Peter in a Pinch

A portion-controlled, protein-packed, and deliciously-filling treat that makes any crazy on-the-go day a little bit better. Whether you’re in need of a pick me up or a break from your norm, Peter will be on it.

Messaging for Peter in a Pinch

Find messaging in all the places where a pick me up might be needed the most.