The DQ Freezer

DQ has retired many Blizzards since it’s invention in 1985. The DQ Freezer was a new concept similar to the Disney Vault that holds all of these Blizzards of the past and opens up to bring back old sought-after Blizzards as LTOs. We were excited to bring this concept to life by thinking through the way it looked and how to introduce it in broadcast. And we also got to create the “second episode” after introducing it.

“Open” DQ Freezer Introduction

Director: Matt Smukler // Supply & Demand
Food director: Darren Weninger // MK Films

“Security Room”

Director: Matt Smukler // Supply & Demand
Food director: Darren Weninger // MK Films

I also got the exciting task of designing the security guards’ patches. While they are not front and center, they serve as little easter eggs in the spot.

Agency: Barkley
ECD: Tom Demetriou
CD: Joe DeSalvo
Senior Copywriter: Colleen Coggins
Art Director: Lacey Paul
Copywriter: Mikey Nielson