Haribo Chewy Channel
Haribo
Chewy Channel
Introducing the HARIBO Chewy Channel, the world's first Gummi Entertainment Network. Chewy Channel is a collection of micro-bingable series on Instagram featuring 15-second episodes starring Haribo gummies. My partner and I worked on the very first series to help establish what this “network” would be and then continue to work on several other fun series.
For the full Chewy Channel experience, watch the videos below on your phone and hit the full-screen icon.
Best Use of IGTV; Best Use of Native Advertising. 12th Annual Shorty Awards.
Most Innovative Use of Content. 2020 Digiday Awards.
Gold in Online/Interaction (2). 2020 Addys, KC Ad Club.
Agency: Barkley
ECD: Katy Hornaday
ACD: Bryce Richardson
ACD: Brett Westnedge
Copywriter: Colleen Coggins